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Retail success may not be as easy as 1-2-3, but Sonia Kirkman’s top merchandising tips can help PGA Professionals, golf managers and owners work their way to increase pro shop revenue and encourage loyal customers.
Use displays to 'trap' golfers in your shop
on 22 June, 2013Many Pro Shop operators believe it should be easy for golfers to check in at the counter and get out to the golf course.
Maintain displays
on 22 June, 2013Every morning staff should straighten each display, organise each fixture and review the overall appearance of the golf shop.
Receive new product on a monthly basis
on 22 June, 2013Maintaining a fresh merchandise selection is one of the simplest ways to increase retail sales.
The naked truth regarding fitting rooms
on 22 June, 2013Does your pro shop have a fitting room for your customers to try clothes on? Or is it a room that you use as an extra storage cupboard?
Make discounts work
on 22 June, 2013Depending on your initial mark-up, your first markdown should be your most profitable.
Rotate merchandise regularly
on 22 June, 2013Each month reposition fixtures, flip the mens’ and the ladies’ merchandise on the floor, move the equipment category and change the theme.